Your service might be worse than you think!
Consider the example "Perfect Order Score" below.
This small consumer goods company was measuring its "complete and on time despatch" to customers at 95%. Setting aside that most customers are more interested in when goods arrive than when they're sent, this doesn't sound too bad (though 99.9% would be better).
The Perfect Order Score reveals, however, that less than 40% of orders were going through the system without corrective action - all issues that add time, cost and the potential for customer disappointment.
Measurement is a first step to making things better. CXRM can help you get an understanding of your Perfect Order Score and other customer-oriented measures, so you can make changes that improve your customer service.