Customer-Focused CRM (#CX)

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CXRM - putting the X in CRM

CXRM is online software that helps you manage your relationships with customers, and optimise the experience your customers have with your business, in order to improve customer loyalty and business results. 

CXRM includes the functionality you would expect from a traditional "CRM" solution, plus features that align the internal business processes in your company with the experience you aspire to deliver to your customers.  CXRM can help you implement the latest thinking and best practice in customer experience management. Read more about what's different in CXRM to other customer management solutions.

We believe strongly that software should be a means to an end, not an end in itself. Accordingly, the approach to adopt and get value from CXRM is very different too.

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