Customer-Focused CRM (#CX)

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Three More Methods To Improve Customer Experience

With countless small businesses competing against one another, great importance gets placed on customer experience. With all the options and choice customers have available these days, it’s important that your business is able to match customers’ expectations.

We look at three simple steps your business can take to improve its customer experience;

  1. Be Personal – These days a lot of businesses communicate via social media such as Twitter and Facebook, however research shows that people still prefer communicate by phone, e-mail or better yet, in person. This allows you to keep your customers up to date with what’s going on whilst making them feel important and valued to your business.
  2. Service Excellence – Provide your customers with excellent service that makes them want to stay with you. Make sure issues are resolved satisfactorily, give them feedback of what’s going on, and let them know where you’re at with their project. This easily ties in with being more personal, making sure they know where they are every step of the way. This will often lead to return sales and referrals leading to increased profits.
  3. Social Media - Engage and interact with your customers through the use of social media. It’s a great method to improve your customer service with minimal effort. Listen to what your customers are saying and interact with them. This is a great chance to give and receive valuable feedback from both ends.

Improve Your Customers' Experience

CXRM helps you improve the experience your customers have with your business. Read more about the business benefits of using CXRM.

Published: 13-02-14 by Jon Sloper

cxrm, customer experience, personalisation, service excellence, social media engagement, improve customer service